Promo Code Discounts are a flexible tool for driving direct bookings and creating targeted offers without publicly reducing your standard rates. Below are some of the most effective ways to use Promo Codes to support your pricing and marketing strategy.
Types of Promo Code applications
Promo Codes are most powerful when used strategically.
Below are common and effective use cases.
1. Flash Sales
Example:
- Black Friday
- Limited-time online promotion
Structure:
- Short booking window
- Separate travel period
This creates urgency while allowing flexible stay dates.
2. Repeat Guest Incentives
Send past guests a private code offering a small discount on their next stay.
This:
- Encourages direct bookings
- Reduces OTA reliance
- Builds loyalty
3. Corporate or Agent Rewards
Create dedicated codes for gifting:
- Booking agents
- Corporate clients
- Referrers
This allows you to:
- Track performance
- Offer rates privately
4. Event or Group Discounts
Ideal for:
- Weddings
- Conferences
- Retreats
- Sports teams
Guests associated with the event can book directly at a preferred rate without affecting public pricing.
5. In-House Rebooking Strategy
Provide a small Promo Code to guests during their stay encouraging them to rebook directly for a future visit.
Troubleshooting Checklist
If your Promo Code is not working, check:
- Is it Active?
- Has it been Published?
- Are the applicable dates correct?
- Is the room type restricted?
- Has the code text been changed?
- Is another discount affecting pricing expectations?