Offering exclusive deals to frequent travellers is a great way to boost your property's visibility and attract high-value bookings. Members Only Deals (or MODs) are set up directly on Expedia to offer exclusive discounts to a select group of loyal travellers.
Here is a clear, step-by-step guide to how Members Only Deals work and how to set them up for your property.
Why set up a Members Only Deal?
Creating a Members Only Deal on Expedia gives your property several key advantages:
- Targeted visibility: Your deal is only visible to signed-in members and is not displayed to the general public or on metasearch sites.
- Exclusive member badge: Your property is highlighted with an exclusive badge to stand out when members search on Expedia group websites.
- Search ranking boost: Adding a Members Only Deal helps boost your property's ranking in search results on Expedia and their affiliate sites.
Tip: If you already have similar deals advertised on other platforms, make sure it reflects on Expedia too to avoid rate parity issues.
Here are the steps needed to create a MOD
Step 1: Log in to Expedia Partner Central, hover over Promotion, and select Promotions from the drop-down menu.
Step 2: Click on the Create a promotion button to begin.
Step 3. From the new pop-up window, select Members only.
Step 4: Update your promotion details - complete all required sections
- Audience: Automatically selected for Expedia members.
- Offer: Set to 10% by default, but you can adjust this percentage to suit your pricing strategy.
- Booking and travel dates: Update your specific booking windows and travel dates.
- Promotion name: Enter any name you wish to use for your internal reference.
- Create your deal: Once all sections are updated, click the Create button at the bottom.
What happens next?
- Processing time: The promotion will take about 30 minutes to process, and you can track it anytime via the overview screen.
- Channel alignment: Ensure you set similar deals across your various booking channels to maximise exposure and potential bookings.
- Expedia support: If you have any questions regarding the promotion or your extranet account, please contact the Expedia support team directly.
Please ensure that you set similar deals across your various channels to maximize exposure and potential bookings.