Insights are only available on the Instagram mobile app.
If you have a Professional Account on Instagram, you'll have access to business tools like insights to learn more about your audience and how to keep creating content they enjoy.
Before you start:
Make sure you have a business/professional account.
You can find instructions on how to convert a personal account to a business account here.
Viewing Insights of an Instagram post:
- Go to your profile.
- Tap the Insights action button.
* Select specific posts, stories or promotions you'd like to view insights on. You can also learn more about your audience.
In the Activity tab, you can track weekly Interactions, Reach, and Impressions. The Content tab let's you see how your posts, stories, and promotions are performing. The Audience tab gives important insights on your audience, including follower growth overtime.
You can only view Content, Activity, and Audience insights for the past week. For posts and stories, you'll only see insights for content you've posted since you converted to a professional account.
