If you would like your visitors to be able to book your property via your Instagram profile you can add a link to your booking engine. This link will take visitors from your Instagram profile straight to your NightsBridge booking engine with one tap.
By adding this link you also will be able to identify Instagram as the source of those bookings.
Set up your Instagram business account
To add a direct booking link (url) to your Instagram profile you must first make sure you have a Instagram business account for your property (not simply a personal account).
See our tutorial on how to change your personal account to a business account.
Edit your Instagram business profile information
To edit your business information on Instagram:
Go to your professional account page:
- Tap Edit Profile.
- Add the unique Instagram booking link as your Website
- Tap Done to save your changes
Important: You will type in the following link, replacing xxxxx with your property's unique five digit NightsBridge BBID (e.g. 12345):
Tip: When a visitor to your Instagram views your profile, your booking link will be displayed directly below your bio. You can include a call to action so that people know they can check availability by clicking the link in your profile. For example:
Bio:
A fine small hotel & bistro situated along the Atlantic Seaboard in Sea Point, minutes from the beach. Open all day - Breakfast, lunch & dinner. Click the link below to check availability.
Test your Instagram booking link
Once you have saved your changes, go to your profile and tap on the link. You should be redirected to your own booking form. If not, check you added your five digit NightsBridge BBID correctly.
Track your Instagram bookings
Any booking made after someone has clicked on this link in your Instagram bio will show up as 'Instagram' as that booking's 'Source' in NightsBridge.
You'll also see Instagram recorded as the booking source in all the reports where that is listed.
You can see our tutorials on how to view your online booking totals, and about tracking booking sources in your reports.
Example:
Instagram will show as the source in the Booking Details panel in BridgeIT:
